Evidence-based marketing and strategy development

Our commitment: to facilitate access to facts and knowledge and bring about more confident decisions.

The term “evidence-based” comes from medicine, where it refers to the practice of using the best information available and applying the best up-to-date knowledge to suit a patient’s individual situation.

Transferred to businesses, this means developing and using the best information and know-how about customers, customers’ behaviour, markets and technologies.

Our mission: reliable information should form the fundamental basis of work in marketing and strategy development – customers and markets can be analysed, assessed and predicted.

  • Given the risks involved in projects and the costs incurred when the wrong decisions are made, you need more than just anecdotal or intuitive justifications for the actions you take. More than ever before, knowledge and facts you can truly rely upon are essential when it comes to navigating the world of customers and the market. We believe that there is much more for companies to learn here.
  • We are totally convinced that more confident decisions and market success can be achieved with the help of expert information and the best know-how. Anecdotes alone will not do.

Three criteria for our methods: find out more, make more confident decisions and promote market success

But the most important thing is always to weigh up the possibilities and the risks. It’s a matter of establishing a solid, informed basis for business decisions. For this reason, the methods we use have to satisfy three practical criteria: They must:

  • facilitate inspiring knowledge;
  • contribute towards market success (value for the customer & competitiveness);
  • help increase the confidence in decisions made.

Reason (facts) versus intuition – doesn’t evidence impair any kind of creativity?

Well, poorly thought-out marketing research probably does, yes – but good research certainly doesn’t.

More detailed information about our methodology is available in the relevant service areas 
Market research
| Strategy | Project implementation

CUSTOMERS • CUSTOMER VALUE • DECISIONS: WE MOBILISE KNOW-HOW