Exemplary range of strategic and conceptual services

Despite the variety of subjects and different working titles, our work is always focused on customers, markets, competition and technologies. As a result, our concepts are always developed with a great deal of “psycho-logic” – after all, the most important thing is to create value for the customer on competitive terms.

Services

  • Overall corporate strategies
  • Marketing strategies and concepts
  • Product/market strategies
  • Strategy reviews
  • Positioning concepts
  • Pricing strategies
  • Innovation strategies
  • Sales concepts, service concepts, diversification programmes
  • Business models
  • Internationalisation projects
  • Reducing the complexity of sales and marketing
  • Customer loyalty programmes
  • Diversification strategies
  • Configuring marketing information systems/CRM
  • Buy & build strategies for M&A
  • ... and a whole host of other subjects with potential for conceptual or strategic development

Strategy | Services | Methods

CUSTOMERS • CUSTOMER VALUE • DECISIONS: WE MOBILISE KNOW-HOW